Business Health Check Template

After 12+ years leading digital growth for some of Australia’s most recognised fashion and lifestyle brands, I founded White Canvas Co. to help eCommerce businesses grow profitably and sustainably.I’ve worked with brands at every stage – from early growth to those turning over $25M+ – helping them scale through a holistic approach across strategy, marketing, and customer experience.Coming from brand-side experience, I understand what it’s like to manage budgets, lead teams, and balance creative vision with commercial goals. My approach is data-led, experience-backed, and results-driven – all focused on driving profitable, sustainable growth that lasts.